New AdWords Conflicting Negatives Tool

TweetIf you have a Google rep, you may know of the Conflicting Negative Keyword Report. It is an invaluable report that they can run for you, that basically matches up your negative keywords with your positive keywords and makes sure that none of the negatives conflict (block traffic) to your positive keywords.  I recently discovered that one of my accounts had a new feature enabled. A simple...

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Upgraded AdWords Sitelinks – Analytics & AdGroup Control

TweetIn a small release Alpha product, Google has upgraded their AdWords sitelinks in an amazing way! We FINALLY get to see individual sitelink data and analytics. Something many search marketing professionals have asked for over the past few years. We can finally stop finding workarounds to fix the tracking issue. Yes, it was an issue. Rather than your Google rep continuously telling you that...

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Google Calculator Upgrade in Search

Again with the knowledge graph…I keep being blown away by the fun and functional instant answers that Google gives us. The Google Bacon Number calculator was an amazing time waster last week – but very cool. A more useful update to the standard calculator feature in Google. Previously, if you typed an equation into Google such as: 2+6 or 18/6, you would simply get the answer in bold...

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I Just Reduced Head Term CPCs by 93%

TweetI work in one of the most competitive PPC markets. (period) While Education paid search may get less attention than Insurance or Banking for cutthroat tactics and out of this world CPCs, it truly is one of the most expensive and competitive markets out there. Moving from B2B, then to Retail Electronics, and now to Education has truly been an eye opener in the world of cost per click. CPCs...

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Google Knowledge Graph in Action

TweetGoogle Knowledge Graph in Action I LOVE the Google Knowledge Graph, and you should too. It is becoming more and more woven into our everyday searches. You may have noticed it when searching for proper names or places. When you search a proper name, place or well-known fact, you get info on the right side of the search that saves the user at least one click. Google Knowledge Graph...

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New Flexible Reach AdWords GDN Setting

I stumbled across an unannounced new AdWords GDN setting in one my my client accounts; it’s called Flexible Reach. It’s all a bit complicated when it comes to the Google Display Network, so below are the options you have within AdWords. Specific reach: Show ads only on pages that match all my targeting methods With this setting, your ad appears only when all your selected targeting...

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