Google PLAs Gamed by eBay
Someone just gamed Google PLAs (product listing ads) with a listing on eBay. Aside from the somewhat unique PLA display shown below, with 6 product listings to the right of the SERPs; you can see that the advertiser added a red border to their product image. This essentially highlighted the listing and made it look like Google featured it out of all the other listing ads. But, it was just a trick...
Read MoreClick-To-Teleport Customer Overflow Issue
While most businesses would love to get a customer in the door, the new Google AdWords Click-To-Teleport creates another problem, getting customers to leave! Their terms of service states that Google is not responsible for return teleportation. This leaves heaps of customers in the store, and adventurous shoppers wondering aimlessly around unfamiliar towns. CTR is so 2011. The only metric I care...
Read MoreGoogle AdWords Seller Ratings Update
Another Google AdWords update spotted today. It looks like another beta that only impacts the display of an AdWords ad. The update is that they expanded the Seller Ratings extensions to a pop-out preview, similar to the Landing Page preview. Maybe it’s more than just a new look. The preview also includes a second instance of your ad. Does it count as two impressions, once it is expanded? Does...
Read MoreBig AdWords Update: Google Display Network Tab
A Beta update rolling out in AdWords finally allows search marketers to see keyword data from their Google Display Network. Finally! Seriously…this has been a BIG frustration with search marketers for the last few years. Google LOVES to take your money and pump out impressions and clicks through the Google Display Network (GDN) but never reports on granular performance. You could have 100,000...
Read MoreAdWords Enhanced Sitelinks – Update Your Architecture
Google’s recent AdWords Sitelink Extension update is a big one. It seems as if Google updates something in AdWords several times a month. While many updates are nice, they are not all game changers. The most recent update, called Enhanced Sitelinks is a game changer. You essentially get rewarded with A LOT of SERP real estate if you have closely themed Ad Groups within your campaign and those...
Read MoreThe Flaw of Last Click Attribution
TweetThe Flaw of Same Session / Last Click Attribution Think of a traditional retail purchase at a store without eCommerce…heck; let’s imagine the Internet doesn’t even exist for this scenario. The potential customer is watching TV and sees an ad from a new store in the area, for a product she needs for the house. The next day she heads out for a shopping trip to her usual...
Read More
