Boost Clickthrough and Conversion with AdWords Reviews

Are you or a client selling goods or services online? Are you paying for AdWords? It’s time for you to sign up for at least one ratings service and politely ask your customers to rate their experience.

Figure 1

Google recently started pulling ratings from various services and attaching the *stars* to AdWords text ads. (See Figure: 1) I think that adding reviews directly to an ad is as close as you get to word-of-mouth, which we all know is hands down the best marketing medium out there. You instantly add trust by showing potential customers what people are saying about your company.

The only thing holding you back is that Google requires a few things. “If your online store is rated in Google Product Search, you have 4 or more stars, and you have at least 30 reviews, you’ll automatically get seller ratings with your ads.”

Figure 2

Seems easy enough; now all you have to do is start asking your customers for reviews. If you’re an eCommerce company, the perfect time to ask for a review (and include an easy-to-use link) is in the Shipment Confirmation email. Check figure 2 for a good list of review sites to look into. Good luck!