There’s a Lawsuit for ThatTweet
AT&T’s response to their lackluster 3G coverage is a poorly done ad campaign that refers to their STANDARD cell coverage. This is all highlighted by a desperate looking Luke Wilson who throws POSTCARDS on a map of the US. How about spending some of those millions of dollars on expanding your actual 3G coverage instead of poorly defending yourself?
AT&T recently sued Verizon over the “There’s a Map for That” ads. Basically AT&T said Verizon mislead consumers with their maps. By only showing 3G coverage on the map, it appeared that AT&T had no service in any of the white areas. Verizon made some disclaimer changes, and most of the issues are smoothed out.
Main issues I have with AT&T’s ad campaign:
- AT&T responds to a 3G coverage map with a standard cell coverage map.
- Luke Wilson throws postcards on a map. Who in the hell sends postcards these days? Postcards are as out of date as your standard cell coverage map.
- The ads ooze desperation and haste. This was clearly rushed through the marketing department in an attempt to save any credibility they have left in regards to their 3G coverage.
- Verizon nailed their “There’s a map for that” ad campaign. AT&T retorts with a poorly done ad. It makes them look desperate.