Your Link is Worthless Without Tracking
Attention small business owners, enterprise marketing directors, and social media mavens: the following two words can help you stay in business, get a raise, or bring campaign enlightenment to your efforts. TRACK EVERYTHING. NOT easier said than done. This is Legos and hopscotch…what I’m saying is that a kid can do it. (Please deal with my use of caps lock and bold during this adventure,...
Read MoreThe Google Comeback: Give Credit to Small Business
Google stock (GOOG) is on a rapid rise this week and up around 20% for the month reaching their yearly high. I’m not going to act like I’m a day trader, but some of the BIG influencers are pretty obvious. They are SMALL. Small business is driving the Google monster. Stop giving me money, Google. I get $2000 from Google each quarter. Why? Because I’m a certified AdWords professional and...
Read MoreGoogle Multi-channel Funnels – Analytics Attribution
Finally! Google brings FREE attribution to the masses! Multi-channel analytics, or attribution has been around for a while, but it cost you money. Lots of money with Omniture, and some money with Acquisio…even though the later is in a rough beta test. Of course Google Multi-Channel Funnel analytics will be in beta for a LONG TIME, but it is an awesome and extremely useful tool right out of the...
Read MoreShow Me Your CSEs
TweetComparison Shopping Engines (CSEs) are growing evermore popular, especially at the agency where I work, Zeon Solutions. We used to pitch the idea of expanding into CSEs, but after we had a solid paid and organic search strategy underway. But as more and more clients began experiencing success selling their products in shopping engines, the clearer the revenue stream became to us,...
Read MoreThe Condescending SEM (Search Engine Marketer)
I’m guilty of speaking down to clients. Never intentionally; but it happens all too often. I run through a report or an audit and ramble off five acronyms per paragraph and expect the client to keep up. At the conclusion of the thought, or during a break to catch my breath, I get the blank stare of confusion. “What is XYZ?” they ask. As I answer their question with a robotic-like answer, I...
Read More
