The Flaw of Last Click Attribution
TweetThe Flaw of Same Session / Last Click Attribution Think of a traditional retail purchase at a store without eCommerce…heck; let’s imagine the Internet doesn’t even exist for this scenario. The potential customer is watching TV and sees an ad from a new store in the area, for a product she needs for the house. The next day she heads out for a shopping trip to her usual...
Read MoreMy Top 12 SEM Online Resources
TweetTo ring in 2012, here is a list of my top 12 most frequently read Search Engine Marketing resources. I visit most of these sites every day – so I tend to say “yep I read that earlier” a lot. If you want to be as much of a “Great News Everyone” downer as I can be, go ahead and give these a look. In all seriousness, I get a lot of great news, tactics, and strategic ideas...
Read More7 ½ Myths about PPC
Tweet7 ½ Myths about PPC. Because there are just too many complete lists in the world. 1. Big Pockets only, during Black Friday and Cyber Monday If you’re selling TVs or Laptops, yes, you have an insane amount of competition and should Not do major holidays. *Only play with the big guys if your site has the right offers and value-adds to your visitors. I would also stick to...
Read MoreMy Secret AdWords Arrow CTR Booster ⇒
The time has come for me to reveal a 2 year long secret…I have been cheating in AdWords! I found a loophole in ad copy restrictions that has allowed me to write a select number of ads with an arrow ⇒ in the copy! It has boosted CTR over nearly every ad I ever put it up against. You will see up to a ~15% CTR boost. The trick is to use Special ASCII HTML Character Codes to make the arrow. You...
Read MoreBrick to Click Failure, an Online Marketing Lesson
I‘m not a business owner, but have worked alongside CEOs, COOs, and General Managers over the past 6 years to learn the ins and outs of pureplay eCommerce, online with retail heritage, and multi-channel businesses. I have learned the tough lessons as well shared the victories with them. My eCommerce experience has had its ups and downs, along with the success and failures of business. I have...
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