About

Elevator Pitch Bio: About Jordon Meyer

Born in Ottawa…Illinois.  Befriended by cheeseheads in Northern Wisconsin. Eagle-scouted. Educated at University of Wisconsin – Stevens Point. Graduated in Web Development and Business Administration. Migrated to Milwaukee. Produced travel websites. Managed eCommerce department of petroleum industry B2B company. Managed SEO / SEM for progressive digital agency, Lightburn. Moved next door to become Senior Paid Search Specialist for 3-time INC 500 winning web development agency, Zeon Solutions. Migrated to Minneapolis to become Paid Search Marketing Lead for Best Buy. Kind of Tall.

About My Skill Set

I’m a Search Marketing Specialist focused on Paid Search, but well-versed in all aspects of online marketing and eCommerce. PPC is my forte, but I have worn many hats in my career.

I have worn many hats in the online marketing world:

  • Paid Search: Strategy, Execution, Optimization, Evangelization, Selling, Analysis & Reporting. Over $10 million in spend with a focus on ROAS.
  • SEO: Technical and content optimization, basic strategy, creating synergy between SEO & PPC programs.
  • Email Marketing: Strategy, planning, coding, execution, testing & optimization. Experience with ESPs including: Mail Chimp, Exact Target, Vertical Response, and Constant Contact.
  • Comparison Shopping Engines (CSE): Manual feed optimization, strategy, ROAS-focused management, budget optimization, tracking and analysis.
  • Affiliate Marketing: Strategy, Setup, Management (CJ, Share-A-Sale, Google Affiliate)
  • Random Skills: Basic UX, conversion optimization, eCommerce merchandising, basic eCommerce sourcing and distribution knowledge, and a strong opinion for design.

Real-life, hands-on experience that has driven results for small, medium and global businesses, has formed my foundation of online marketing. My passion is online marketing, as long as PPC is funded, I am channel agnostic.

I would consider myself a subject-matter expert in Google AdWords and MSN Ad Center. I am a qualified AdWords advertising and analytics professional by Google. Plus I have over 6 solid years of experience with many success stories. If you Google ‘milwaukee seo‘, you can see I’m also not terrible at organic SEO either. (That’s a running joke amongst the Milwaukee SEMs).

Feel free to contact me for anything related to SEM.

 

Happy bidding!.

 

Jordon Meyer

Jordon Meyer.