My Lightburn Blog Contributions

Time flies when you’re writing for multiple blogs! Since I haven’t written anything here for a while, checkout my contributions on my employer’s website. Lightburn – Milwaukee web design.

Qualities of a SEM

Interested in Everything
I’ve marketed hard hats, concert wristbands, trophies, gas station nozzles, ear plugs, plasma TVs and water pumps. I now know way too much about every single one of those things. To write truly effective ad copy and target the best keywords, you need to know about the product you’re trying to sell. [...]

Google Analytics Adds Annotations

Since the official Google Analytics blog didn’t mention anything about their new Annotations feature yet, I wrote a small blog post on my employer’s (Lightburn) website. Google Annotations: Great New Analytics Feature

I Raised the Flag of PPC Fraud

A client recently contacted me because they were concerned that their former PPC bid management company overcharged them for their services and inflated bid costs. Since I’ve been managing their PPC accounts over the past 6 months, they have reduced costs by over 45%, increased their clickthrough rate by 30%, and increased their conversion rate by over 4 times – all while growing revenue by 37%. [...]

Emotional PPC Bidding

Emotions tend to run high when involved with any type of bidding. Be it a fine piece of art, classic car, or a keyword. Many people cannot let go of the human emotion when they are trying to outbid the person next to them. All common sense is out of the door. They turn the bidding into a full out competition. Winning is the only option their ego will allow. This is a very well known phenomenon in the auction house and eBay setting. How many advertising professionals realize that they are partaking in the same type of competition? [...]

50 States Text List

Use this list of 50 states (and capitals below) for any project where you need to easily copy and paste them. I searched everywhere for a simple text list to copy for a PPC campaign I was working on and had no luck. Hopefully this is useful to someone other than myself.

50 States [...]

50 Capitals Text List

50 Capitals

This is a list of state capitals in order of the states, alphabetically. If that doesn’t make sense, you can always sort it out yourself in Excel. [...]

There’s a Lawsuit for That

AT&T’s response to their lackluster 3G coverage is a poorly done ad campaign that refers to their STANDARD cell coverage. This is all highlighted by a desperate looking Luke Wilson who throws POSTCARDS on a map of the US. How about spending some of those millions of dollars on expanding your actual 3G coverage instead of poorly defending yourself? [...]

Red Monday

Let’s take a break from counting our money, Retailers. Do we realize what we have just done? This past weekend we encouraged the same type of spending habits that wiped out our economy a short time ago. We dazzled, wooed and begged the American people to spend their money so [...]

Don’t Ignore Updates

I’m back after over a month without an official blog. After a year of solid blog posts and finally getting my site laid out the way I wanted, I was hacked and lost everything. Wordpress is a great blogging tool, but if you ignore the updates, you will get burned. I have learned my lesson. It’s time to move on and make this more useful than it has been in the past.