These are some of my most used and most successful text ad phrases! You want to be sure to include more detailed information about the product you’re trying to sell, but these general phrases should help you fill in the blanks.
Let’s get to it! [...]
Are you or a client selling goods or services online? Are you paying for AdWords? It’s time for you to sign up for at least one ratings service and politely ask your customers to rate their experience.
Figure 1
Google recently started pulling ratings from various services and attaching the *stars* to AdWords text ads. (See Figure: 1) I think that adding reviews directly to an ad is as close as you get to word-of-mouth, which we all know is hands down the best marketing medium out there. You instantly add trust by showing potential customers what people are saying about your company.
The only thing holding you back is that Google requires a few things. “If your online store is rated in Google Product Search, you have 4 or more stars, and you have at least 30 reviews, you’ll automatically get seller ratings with your ads.”
Figure 2
Seems easy enough; now all you have to do is start asking your customers for reviews. If you’re an eCommerce company, the perfect time to ask for a review (and include an easy-to-use link) is in the Shipment Confirmation email. Check figure 2 for a good list of review sites to look into. Good luck!
Today is April 30, 2010. I log into Microsoft Advertising adCenter to check an account. Then I click on the calendar to go back 1 day, to 4/29/2010. This should be an easy thing to do, but the option Microsoft gives me is pictured below.
They show today as May 1st. Can they predict the future? This happens all the time, I have to go back one month with the drop down (no arrows to make it easy) and select the date. But today is special! They took me all the way back to January. Bing – that was not easy!
I just thought this was a ridiculous flaw so I had to point it out. So…thank you Microsoft / Bing for making things so painful. At least your desktop PPC editor is decent. The online UI is pretty annoying, please work on it.
Time flies when you’re writing for multiple blogs! Since I haven’t written anything here for a while, checkout my contributions on my employer’s website. Lightburn – Milwaukee web design.
Interested in Everything
I’ve marketed hard hats, concert wristbands, trophies, gas station nozzles, ear plugs, plasma TVs and water pumps. I now know way too much about every single one of those things. To write truly effective ad copy and target the best keywords, you need to know about the product you’re trying to sell. [...]
Since the official Google Analytics blog didn’t mention anything about their new Annotations feature yet, I wrote a small blog post on my employer’s (Lightburn) website. Google Annotations: Great New Analytics Feature
A client recently contacted me because they were concerned that their former PPC bid management company overcharged them for their services and inflated bid costs. Since I’ve been managing their PPC accounts over the past 6 months, they have reduced costs by over 45%, increased their clickthrough rate by 30%, and increased their conversion rate by over 4 times – all while growing revenue by 37%. [...]
Emotions tend to run high when involved with any type of bidding. Be it a fine piece of art, classic car, or a keyword. Many people cannot let go of the human emotion when they are trying to outbid the person next to them. All common sense is out of the door. They turn the bidding into a full out competition. Winning is the only option their ego will allow. This is a very well known phenomenon in the auction house and eBay setting. How many advertising professionals realize that they are partaking in the same type of competition? [...]
Use this list of 50 states (and capitals below) for any project where you need to easily copy and paste them. I searched everywhere for a simple text list to copy for a PPC campaign I was working on and had no luck. Hopefully this is useful to someone other than myself.
50 States [...]
50 Capitals
This is a list of state capitals in order of the states, alphabetically. If that doesn’t make sense, you can always sort it out yourself in Excel. [...]
