These are some of my most used and most successful text ad phrases! You want to be sure to include more detailed information about the product you’re trying to sell, but these general phrases should help you fill in the blanks.
Let’s get to it!
Are you or a client selling goods or services online? Are you paying for AdWords? It’s time for you to sign up for at least one ratings service and politely ask your customers to rate their experience.
Google recently started pulling ratings from various services and attaching the *stars* to AdWords text ads. (See Figure: 1) [...]
Microsoft AdCenter Bing Calendar FailToday is April 30, 2010. I log into Microsoft Advertising adCenter to check an account. Then I click on the calendar to go back 1 day, to 4/29/2010. This should be an easy thing to do, but the option Microsoft gives me is pictured below.
They show today as May 1st. Can [...]
Time flies when you’re writing for multiple blogs! Since I haven’t written anything here for a while, checkout my contributions on my employer’s website. Lightburn – Milwaukee web design.
Qualities of a SEMInterested in Everything
I’ve marketed hard hats, concert wristbands, trophies, gas station nozzles, ear plugs, plasma TVs and water pumps. I now know way too much about every single one of those things. To write truly effective ad copy and target the best keywords, you need to know about the product you’re trying [...]
Google Analytics Adds AnnotationsSince the official Google Analytics blog didn’t mention anything about their new Annotations feature yet, I wrote a small blog post on my employer’s (Lightburn) website. Google Annotations: Great New Analytics Feature
I Raised the Flag of PPC FraudA client recently contacted me because they were concerned that their former PPC bid management company overcharged them for their services and inflated bid costs. Since I’ve been managing their PPC accounts over the past 6 months, they have reduced costs by over 45%, increased their clickthrough rate by [...]
Emotional PPC BiddingEmotions tend to run high when involved with any type of bidding. Be it a fine piece of art, classic car, or a keyword. Many people cannot let go of the human emotion when they are trying to outbid the person next to them. All common sense is out of the door. They [...]
50 States Text ListUse this list of 50 states (and capitals below) for any project where you need to easily copy and paste them. I searched everywhere for a simple text list to copy for a PPC campaign I was working on and had no luck. Hopefully this is useful to someone other than myself.
50 [...]
50 Capitals Text List50 Capitals
This is a list of state capitals in order of the states, alphabetically. If that doesn’t make sense, you can always sort it out yourself in Excel.
